Champion Slots x Web3Originals: how branding in games increases engagement

How can you make your brand stand out in the competitive iGaming market? Through a unique, memorable gaming experience. An example of this is our collaboration with Champion Slots.

Champion Slots has been operating since 2017 and has a portfolio of over 7,000 games, as well as sports and esports betting. As part of our collaboration, we offered to develop exclusive content for the Champion Slots audience. Our task was not just to add a logo, but to deeply integrate the brand's DNA into popular game mechanics.

We developed and implemented full branding for two hit Web3Originals games: Mines and Forward.

1. Branded version of the game Mines: сlassic minesweeper mechanics, but with full immersion in the Champion Slots style. We redesigned the visuals and UI, creating unique covers for the “mines.”
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3. Branded version of the crash game Forward. In each round of this game, a soccer player kicks the ball toward the goal. The player's task is to remove their bet before the ball reaches the goal. We redesigned the following for our partners:
4. Soccer player's uniform: the main character is dressed in the Champion Slots brand colors.
5. The victory screen: we created branded cups for the round winners especially for Champion Slots.
6. Game elements: the interface and color scheme of the game were adapted to match the brand book.

As a result, the games were successfully launched on the customer's platform. Players received an exclusive product available only at Champion Slots. This had a positive effect on audience retention.

After the first weeks of operation, the first-day retention rate was 21.09%. This means that, on average, one in five players returns to the game the next day.

This project is proof that even within classic formats, it is possible to create a truly unique product that works to strengthen the brand and increase user satisfaction.

Ready to create a unique gaming universe for your brand? Let's discuss the possibilities!